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As we covered Thursday (Feb. 12) on Billboard, Bad Bunny’s headlining performance at halftime of Super Bowl LX the previous Sunday (Feb. 8) is sure to have a massive impact on his chart fortunes next week. The global superstar is in contention for double-digit entries on the Billboard Hot 100, with multiple titles threatening the top 10, and his “DtMF” even challenging for the No. 1 spot — which would mark his first time visiting pole position as an unaccompanied solo artist.
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Obviously, most of those likely charting entries next week come from songs he performed at the halftime show, enjoying greater exposure as a result of his performance. But what about the halftime show itself? Could the full version of that actually chart as well?
“Super Bowl LX Halftime Show (Live)” was released to DSPs and digital retailers on Sunday, shortly after the game, as a 13:41-long track, co-credited to Bad Bunny (artist) and NFL (label) — and will be eligible for the charts next week (dated Feb. 21) as a standalone title. The audio includes not only the entirety of Bad Bunny’s halftime performance, but also the spoken intro from Apple Music’s Ebro Darden and closing voiceover thanks that aired along with it on NBC.
(It’s not the first time such audio was released to streamers and retailers; “Super Bowl LIX Halftime Show [Live]” was released on Feb. 9, 2025, from Kendrick Lamar and NFL, and racked up 16.7 official on-demand U.S. streams and minimal sales in the 2025 calendar year.)
“Super Bowl LX” is off to a fairly notable start in both streaming and sales. As of Wednesday (Feb. 11), it had racked up 2.4 official on-demand U.S. streams, as well as nearly 1,800 in digital song sales, according to early data provided by Luminate. (The “song” performed well enough on streaming to even crack Spotify’s Daily Top Songs USA chart, reaching No. 189 on Tuesday.)
That likely won’t be enough for “Super Bowl LX” to join the Bad Bunny onslaught on the Hot 100. But the track will likely make a high bow on Latin Digital Song Sales, and could make an appearance on the all-genre Digital Song Sales with a strong sales close to the week. (On the multi-metric Billboard charts, it’s also in play to make the Hot Latin Songs and Hot Latin Rhythm Songs charts.)
The full nearly-14-minute audio of Bad Bunny’s Super Bowl LX halftime show making such a pronounced commercial impression is just the latest evidence of what will certainly go down as one of the most impactful Super Bowl halftime performances in recent memory.
